Google AI Mode reshapes web search with agentic features and conversational answers SEO and GEO

Maša Lenasi

What Is Google AI Mode? Is It the Same as AI Overviews?

Google AI Mode and AI Overviews look like the same feature, but they only share sources in 13.7% of cases. If classic SEO has been your only play, there's a real chance AI Mode isn't mentioning you at all. Here's how to check where you stand.

Ecommerce website redesign causing SEO mistakes that lower organic search traffic SEO and GEO

Maša Lenasi

Don’t Let Your Ecommerce Website Redesign Kill Your SEO

An ecommerce website redesign can undo years of work in a matter of weeks. One overlooked URL or one deleted category description is enough. This article covers four mistakes that show up in almost every redesign, and what to do so your organic traffic doesn't take the hit.

How to make a website that ranks No. 1 on Google SEO and GEO

Maša Lenasi

How to Make a Website That Ranks No. 1 on Google

How to make a website that people actually find — and Google can’t ignore? Good looks mean little if your page stays hidden. What really matters is how you shape it so visitors enjoy the experience and keep coming back. That’s when a website starts working for you.

Visual overview of SEO and GEO optimisation mistakes affecting visibility SEO and GEO

Monika Benčina

SEO and GEO: 10 Mistakes That Kill Your Visibility

Optimisation isn’t what it used to be. Keywords and meta tags once ruled, but visibility now depends on meaning and context. Learn how to strengthen your SEO and GEO strategy to stay visible and relevant in the era of AI search.

Comparison showing AI traffic vs search traffic behaviour and conversions SEO and GEO

Kristjan Brozovič

AI Traffic: Fewer Page Views – but Higher Conversions

AI traffic isn't underperforming. It's evolving. Visitors from AI platforms view fewer pages and bounce faster, yet they convert more often. For marketers who design pages with precise, goal-oriented answers, that shift is pure opportunity.