Performance Max campaign running across Search, YouTube, Gmail, Maps and Display at once Google Advertising

Maša Lenasi

Performance Max Campaign Mistakes to Avoid

A Performance Max campaign is one of the strongest tools in Google Ads. It's also one of the most misunderstood. It won't just go find customers on its own, not without the right conditions in place. Here's why not every account should launch one.

Setting up Google Analytics 4 events through the Google Tag Manager interface Google Advertising

Kristjan Brozovič

Google Tag Manager: How to Set Up GA4 Event Tracking

Reliable GA4 tracking starts with properly designed events. Google Tag Manager gives you control, but without a structured approach, you'll end up with duplicate data and missing interactions. Here's how to set up a measurement that actually holds up.