This resource is for you if you want to:
- take control over the data collected by third-party tools,
- improve website speed by reducing the number of scripts running in the browser,
- send properly processed data to multiple platforms at the same time,
- reduce the impact of browser restrictions (ITP) and ad blockers.
Server-side tagging with Google Tag Manager opens the door to many advanced capabilities, such as implementing Facebook Conversion API, enriching data, and extending cookie lifetimes.
Because it involves managing infrastructure that requires regular maintenance and technical knowledge (such as DNS records and request handling), this guide is especially useful for anyone who wants to understand how to set up a professional, production-ready system that is essential for long-term data stability.
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